We want to delve into the complexity that very often underlies several of our web projects. In fact, we constantly find ourselves managing e-commerce that must perform and sell, as well as communicate with management systems, but at the same time we need to give the user the best possible experience, especially when, thanks to a product configurator, you can customize and almost touch your request, interacting with a decidedly more complex product than a shelf product.
The strategic and commercial importance of the product configurator
NOT ONLY B2C BUT ALSO B2B
In today’s market, people, at every level, from private consumers to managers, are evolving their requests, they are increasingly informed and attentive, measuring the different offers also based on attention to detail and how much they can touch the product or the solution best suited to their expectations.
Whether it is a simple consumer product or a more complex B2B activity that does not necessarily have to be concluded with an online transaction, a product configurator allows you to anticipate numerous technical needs, providing the user with the possibility of evaluating numerous details, customizations and even possible costs, thus optimizing the commercial chain, pricing, transparency and final image of the company.

 

OUR EXPERIENCE IN THE FIELD
In recent years we have found ourselves faced with numerous requests, as always expressed in various product sectors, each with its specific dynamics and needs. Faced with each project, the value we have always tried to bring into play has been the strategic analysis of the company’s market and its flagship products, translating all this into a guided path for the user.
Not only customizable shoes, bags and accessories, but also the specific search for an industrial component, the user must find himself on a simple and intuitive guided path, to best customize his preferences.
For our part, it is crucial to develop a deep understanding of the product, to understand how many units it can be divided into and how these units can then behave.
The core of our interventions is often done by automation with management programs, with constantly updated price lists, with warehouse activities or availability of raw materials. In fact, a given product has a final price which may depend on the pricing of the individual screw.

SCANNER, 3D AND METAVERSE
The technique that we personally prefer for this type of activity is not 3D, which is on average more expensive and carries the risk of distorting and distorting the product. Our choice instead fell on advanced leather scanners, thanks to a high photographic quality that combines various types of choices, divided by model, material and colour. However, we can also apply any particular technique to an industrial plant or machine.

Other “metaverse oriented” applications have the same problem, on the one hand there is the feeling of greater immersion which can emotionally resonate with the user but on the other there is the risk of an inadequately detailed representation of the product. The same goes for virtual showrooms, where we have ridden a wave (even an emotional one) that has had a very strong hype in the pandemic era, but as always we prefer good e-commerce to solutions like this.
The metaverse is better linked to the virtual visit of a space in a more playful and experiential way, where we are still far from 100% perfect representation.
For a product to be purchased and configured, it is necessary to embrace a certain type of rigor and also simplification, with a UI aimed at sales.